Relaxiona: the consulting firm that quadrupled its prospecting capacity without growing its team
They automated the research and writing for each contact. Today the team sends in one day what used to take a week, opening real conversations in new markets.
The challenge
Relaxiona is a strategy consulting firm that specializes in internationalization. It designs and carries out strategies for companies that want to expand in Latin America, in Mexico, Peru, Chile and Colombia, and it also runs internationalization programs for governments. What sets it apart is the quality of the contacts it generates and the precision with which it connects supply and demand in new markets.
With a growth stage ahead, the Relaxiona team developed new standardized service packages to make its internationalization programs accessible to more companies. That created a concrete need: reach more ideal prospects while keeping the depth and quality it has always been known for, but at a larger scale.
Diego Cruz Head of Prospecting, Relaxiona The solution
During the Scale Your Company with AI program, Relaxiona built a new prospecting process that combines artificial intelligence with human judgment. AI identifies the ideal companies, finds the right contacts and researches them in depth before writing a fully personalized opening message for each prospect. Every message reflects something specific about the company or the recipient’s profile, showing genuine research and starting real conversations from the first contact.
The team validates each message before sending it. AI does the research and the writing, and the person decides and refines. That lets them send four times as many high-quality messages today, without losing the human touch that defines Relaxiona.
Diego Cruz Head of Prospecting, Relaxiona Results: 4 times more prospecting
The team quadrupled its prospecting in the same amount of time, and 100% of messages are researched and personalized one by one.
Other results
- Prospects reply with questions, curiosity and meeting requests
- High-quality conversations open up that weren’t possible at this scale before
- The process is now traceable, consistent and measured
Héctor Echeverría CEO, Relaxiona Next steps
With prospecting scaled, Relaxiona keeps improving its sales process stage by stage, adding artificial intelligence wherever it can have the most impact. The goal is for every conversation it starts to lead to a close, with the human touch that sets Relaxiona apart.
Diego Cruz Head of Prospecting, Relaxiona About Relaxiona
A strategy consulting firm specializing in helping companies expand into and out of Latin America. It works with private companies in sectors such as food, mining, infrastructure and technology, and runs internationalization programs for the governments of Spain and Belgium.
