Novabori: How it scaled its sales management with AI
They standardized their sales process, built support agents and multiplied their productivity with AI. Today, they lead sustainable growth with the same structure.
The challenge
Novabori is a Mexican circular economy company that recycles industrial and post-consumer textiles in Tlaxcala.
Like many growing companies, as the business expanded, the sales model that had worked well started to show its limits. Operations demanded more speed and traceability, which made it clear the company needed to update its processes and support them with technology to scale with more agility.
The turning point
When they joined Kavanta’s Scale Your Company with AI program, they set a goal: improve the sales process, gain efficiency and use AI as a real driver of productivity.
Through the classes and the program’s support, Novabori redesigned its sales flow and learned to bring in affordable tools that had seemed out of reach.
Key progress
- They documented their sales process, turning the company’s internal knowledge into a playbook the whole team can follow
- They built sales agents trained on internal information, which now guide follow-ups and suggest messages
- They cut the time to produce proposals from 10 to 2.5 hours, while keeping quality and brand consistency
- They completed a market study in just six hours that used to take three weeks
For the first time, AI made real savings possible in the team’s time and mental load.
Eleazar Guevara CEO and co-founder, Novabori Results: 80% less time on proposals
Creating proposals and sales materials takes 80% less time, and market research takes 90% less.
The technical change was the foundation for everything: mastering the tools, connecting processes and creating new routines. That made room for something even bigger: a mindset focused on continuous improvement.
They went from four tools at the start to fourteen in active use in less than two months. The whole sales team started using AI every day, and the sales pipeline became fully visible and measurable.
What stayed in place
- 5 people using AI every day in the sales team
- A standardized, 100% traceable sales process
- A stronger technical mindset: AI went from an abstract concept to a daily practice
Technical mastery brought a new way of thinking: the team learned to combine human judgment with digital speed, making better-informed decisions focused on results.
What they learned
Using AI gave them clarity about their current processes. From there, they had the confidence to explore how to fix bottlenecks and routine tasks.
Once they understood how to apply the technology to their own situation, the team’s productivity and creativity sped up naturally.
The first results came quickly, and that became fuel: each step forward reinforced the motivation to keep learning and experimenting. AI didn’t just make tasks more efficient. It expanded the team’s capacity to think and decide better.
The experience led them to a conclusion: with AI, one week can be worth a month of conventional productivity.
Next steps
Novabori keeps turning textiles into new products, and it is also turning technical knowledge into business growth. AI has become its new operating muscle: it speeds up decisions, saves time and opens markets.
Its story shows that change starts with learning to use technology with purpose. Because when a company masters AI, it changes more than its efficiency. It changes the way it thinks and scales.
Lessons for B2B companies
The Novabori case shows that change doesn’t depend on where you start, but on how you bring technology and strategy together. With clear strategic goals and expert support, any company can modernize its sales management, multiply its productivity and scale with the same team thanks to AI.
