How Tekiti brings innovation to fair trade: high-performance sales response with AI
They set up an AI system that qualifies prospects and drafts personalized replies instantly. Now the team only validates and closes, with no more manual work in their CRM.
The challenge
Tekiti Experiencias Mexicanas is a social enterprise that connects Mexican artisan workshops with high-impact business opportunities: hotels, restaurants and corporations across industries that want to bring craftsmanship into their products and experiences. Each project creates real impact for artisan communities and their families.
With a clear value proposition and growing demand, the Tekiti team saw an opportunity in how it responded to and followed up with customers. If they could respond to each prospect faster and more precisely, they could convert more projects and free up the sales team to focus on more strategic work, build stronger relationships and close high-value opportunities.
Ángel Maceda Strategic Communications Specialist, Tekiti Experiencias Mexicanas The solution
During the Scale Your Company with AI program, the Tekiti team designed and set up a smart system that manages prospects from the first contact. Today, when a new request comes in, AI automatically classifies the prospect and the request and drafts a personalized reply that the team reviews before sending. The information is logged directly in the CRM, with no manual work.
The system was trained on the company’s own voice and style, so every interaction feels authentic, warm and consistent with the brand’s values. They also set up automatic lead scoring that rates each prospect in real time with clear, consistent criteria, so the team can prioritize and act quickly.
Ángel Maceda Strategic Communications Specialist, Tekiti Experiencias Mexicanas Results: from days to 5 minutes
Time to first response to a prospect went from 2 to 7 days to 5 minutes, and 100% of leads are scored automatically.
Other results
- The sales team now puts its time and energy into strategic work to close high-value projects
- Meetings get booked directly, without friction and with clear information
- Information flows automatically into the CRM from the first contact
Next steps
With the system running, Tekiti is moving to its next stage: launching campaigns to expand its reach and, with that, bring in more projects that create real impact for artisan communities. At the same time, they keep training their AI on new real cases and connecting the CRM with their operations platform, so the customer experience runs smoothly from start to finish. AI is now part of their sales DNA.
Sofía Cruz CEO, Tekiti Experiencias Mexicanas About Tekiti
A Mexican social enterprise that specializes in building fair trade partnerships between artisan workshops and companies that want to bring authentic craftsmanship into their projects. It partners with hotels, restaurants and corporations in Mexico.
